Europe’s foremost alternative protein conference returns to Berlin – don’t miss out!
Disruptive protein technology and the market for sustainable food solutions are both growing at an accelerated pace. Though recent years have had some challenges, the future looks bright, with consumer uptake for alternative proteins intensifying across Europe and innovation blossoming.
Against this backdrop, ProVeg International is set to host its fourth annual New Food Conference on 3 September. Set in Berlin, Germany, the industry-oriented event aims to accelerate and empower innovative food technologies by bringing together key stakeholders.
This year’s conference is set to be bigger and better than ever, located at Berlin’s beautiful Spreespeicher – or online, for those who want to join virtually.
So, what can we expect? Let’s take a sneak peek at what’s in store.
Gain unmissable insights
Throughout the first day, leading industry experts will offer their invaluable knowledge through inspiring talks and panel discussions, with a focus on political goals, consumer narratives, and the ever-changing production landscape in Europe.
Although we recommend that you attend as many of the talks and panel discussions as possible, the following topics are especially significant in today’s market:
- Market and consumer trends – data insights
9:05-9:25 am: Denise Blömers, Senior Manager at Consumer Panel Services GfK.
Keeping track of consumer preferences should be your number one priority as a food industry stakeholder. For brands, evolving shopper motivation will shape what type of products you produce, their ingredients, and how you market and position them.
Denise Blömers has more than 10 years of consumer panel experience, knows exactly what is going on in the minds of shoppers, and what/how/where they buy. With this knowledge, her talk will show how the consumption of plant-based products is developing in Europe, what shoppers think about it, and where the journey will take us in the years ahead.
- The nutritional value of alternative proteins – getting the messaging right
10:10-10:40: Chris Bryant, PhD Director of Bryant Research, Denise Schmidt Brand Activist at The Vegetarian Butcher, Armando Perez-Cueto, Professor at Umeå University, and Anna-Lena Klapp, Nutrition & Health Lead at ProVeg International.
The healthiness of alternative proteins has received a lot of attention in the media, especially those considered UPFs. Misinformation can hinder the category, as can products with little nutritional value.
Combining the wisdom of four experts, this talk will discuss the nutritional challenges and demands related to alternative protein products. The specialists will share their experiences working both with alternative proteins and those who purchase them, packing in product and consumer insights.
- Scaling success: beyond the product launch
1:45-2:30 pm: Dr. Gereon Schulze Althoff, Specialist for Veterinary Public Health, Chief Sustainability Officer (ESG) at Tönnies Group, Tim Fronzek, Co-Founder & CEO of Nosh.bio GmbH, Marion Höchli, VP European Business Development at Planted, Alexander Liedke, Director CSR Sourcing / Bereichsleiter CSR Einkauf at Lidl in Deutschland, Margarita Kuzina, Food Scientist at Novameat.
So, you’ve perfected your product and marketing approach… what next? When demand rises, you don’t want to be caught short. Launching your product is only half the battle, scaling it up is a whole other story, and it will require a tailored and carefully planned approach.
Listen to industry veterans share product scaling success stories, along with challenges they’ve faced. Join their conversation to learn strategies for scaling up an alternative protein product, as well as things to avoid.
Access the full program here.
The New Food Conference is not just about presentations! You will also have the chance to taste delicious plant-based meat and dairy products, and enjoy cooking demonstrations and exhibitions.
Later in the day, pioneering food-tech startups will be taking to the stage to pitch their innovations live at the ProVeg Incubator Startup Demonstration. Engage in insightful Q&A sessions with founders, and support the businesses driving change with a vote for your favorite.
A special networking evening will follow, offering a great opportunity to forge meaningful relationships and exchange ideas.
Secure your seat at the table
Don’t miss the opportunity to be part of this transformative event. Register now for the New Food Conference and stay ahead of the curve in the rapidly evolving world of alternative proteins. Inspiration, innovation, and collaboration await.
