Research, news & insights
For a more sustainable food system
Welcome to ProVeg’s dedicated space for food system innovators. Here you’ll find actionable insights, expert guides, market research, case studies, and professional recommendations, all in one easy-to-use place. Explore the latest trends, tools, and news from across the alternative protein industry, supporting your journey to becoming a more sustainable business.
Webinar summary: 5 Marketing fails to avoid with plant-based foods
Latif Andersson from Peas of Heaven, Kristina Londakova from the Behavioral Insights team…
8 April 2022
3 ways to achieve price parity and drive sales
Executive Summary Reducing the costs of your plant-based products is essential for increasing…
4 April 2022
Lessons learned from brands who veganised classic products
Executive Summary Veganizing your existing product range can be a great way to improve your…
28 March 2022
Harnessing the power of plant-based as a food-service professional
Executive Summary The plant-based market is huge and growing worldwide, with demand rising…
21 March 2022
Convenience by design: how to make plant-based products easy for consumers and attractive to flexitarians
Executive Summary Flexitarians are by far the biggest target segment for plant-based products…
4 March 2022
Plan for success: 7 key development strategies for plant-based products
Executive Summary Through extensive interviews across the food industry ProVeg has identified…
2 March 2022
How to work with influencers to reach key consumers
Executive Summary Connecting with influencers who truly match your brand values is a great…
28 February 2022
5 marketing fails to avoid with plant-based foods
Here’s a riddle for you. What tastes great and can generate revenue, but isn’t reaching consumers?…
27 January 2022
