A 30-day plant-based challenge that unites colleagues, supports wellbeing, and delivers measurable climate impact
Looking for a fun, free workplace activity that boosts team spirit and supports healthier, more sustainable eating? Veggie Challenge Teams is designed for companies that want to inspire employees and create measurable impact – bite by bite – while showcasing their commitment to a plant-forward future.
Plant-based eating isn’t just a consumer trend; it’s reshaping the global food industry. Veggie Challenge Teams gives your team a practical, engaging way to experience that shift first-hand and capture real sustainability (and health!) wins.
What is Veggie Challenge Teams?
Veggie Challenge Teams is a 30-day team-based programme that helps colleagues discover just how exciting plant-based eating can be. Each participant chooses their own personal goal – anything from adding a few meat-free meals to going fully plant-based for the month.
ProVeg makes it easy to roll out:
- We’ll set up your company’s challenge and give you a ready-made communications toolkit.
- Employees use the Veggie Challenge app to explore 100+ recipes, track daily savings, and share their progress.
- The app shows real-time environmental impact, so you can capture measurable results for ESG or sustainability reporting.
Why food businesses should get involved
Spark team connection: A shared challenge brings colleagues together, whether through friendly competitions, recipe swaps, or veggie bring-and-share lunch breaks.
Support employee wellbeing: Plant-rich meals are packed with protein, fibre, and essential nutrients. Research shows that eating more plant-based foods can help reduce the risk of heart disease, type 2 diabetes, and certain cancers, helping your team feel healthier and more energised.
Showcase your sustainability leadership: In just 30 days, the average participant saves:
- Three animals
- 142 kg of CO₂e (about the same as driving 840 km by car)
- 13,233 litres of water
- 377 m² of land
Multiply those savings across an entire workforce, and you have powerful, shareable metrics that highlight your company’s commitment to climate action.
Align with consumer trends: As demand for plant-based foods grows, Veggie Challenge Teams offers employees a hands-on way to understand the very products and behaviours driving market change.
How to get started
- Register your team at veggiechallenge.net/teams.
- We’ll help set up your challenge and supply everything you need to spread the word internally.
- Employees download the app, choose their personal goal, and track their progress for 30 days.
Ready to make a measurable impact while having fun? Veggie Challenge Teams is free, simple to run, and a powerful addition to any sustainability or employee-wellbeing programme.
Sign up now to start your 30-day challenge on 1 October, and show how small daily actions can drive big change.
Find out more and register at veggiechallenge.net/teams.
Gemma Tadman
Business Communications Manager
