How can we encourage repeat customers and long-term plant-rich eating? Listen to our latest podcast episode to find out
It’s clear that plant-based food has exploded in popularity, with the last 10 years seeing increasing numbers of people interested in trying products and reducing their meat and dairy consumption.
But there are still demographics that will not buy plant-based products, as well as those who will try plant-based food once and never again. So, how do we encourage and re-engage these consumers?
According to Martin Holden-White from Grubby, it’s all about taste, ease, and convenience – the three ingredients that help make plant-based food a lasting habit.
In the latest episode of ProVeg Talks (previously the New Food Hub Podcast), podcast host Gemma Tadman sits down with Martin, the CEO and founder of Grubby, a plant-based meal-kit delivery service in the UK. Through their meal-boxes, Grubby aims to make plant-based cooking effortless, flavour-loaded, and accessible to all. Starting out as a chef aged 16, before pivoting into business, Martin has taken Grubby from a fledgling to a successful business in just five years – an incredible feat.
So, how do you turn plant-based meals into a long-term habit? And what has Martin learned from helping thousands of people cook more plant-based at home? Watch below, and listen on Spotify or Amazon Music.
What you’ll learn:
- The key barriers to mainstream adoption – and how to overcome them
- How to create a frictionless experience and encourage repeat customers
- Habit-building strategies, customer retention, and staying competitive
- Upcoming technologies and trends that will make it easier for consumers to form habits
Find out more about Martin here and check out Grubby.
For more support on your alternative protein strategy, get in touch with our experts at [email protected] and subscribe to our newsletter, and the podcast! Catch the previous episode here.
Gemma Tadman
Business Communications Manager
