In the latest episode of ProVeg Talks: Food Industry, we’re discussing the importance of price parity in the plant-based food sector – and how to close the cost gap
Despite growing global demand for sustainable options, plant-based products often remain pricier than their animal-based counterparts. For flexitarian shoppers trying to make climate-friendly choices on a budget, that price gap is a major barrier.
In this month’s episode of ProVeg Talks: Food Industry, host Gemma Chapman sits down with Virginia Cecchini Kuskow, Food Industry & Retail Manager at ProVeg Germany, who is spearheading an ambitious project to help monitor and close that gap.
Together, they unpack:
- The results of ProVeg Germany’s ongoing price study, and why the findings matter.
- The real drivers behind higher plant-based prices.
- How companies can reduce costs without compromising on quality.
- The role of retailers, policy, subsidies, and food system reform in creating a fairer market.
If you work in foodservice, retail, or product development, this episode is packed with actionable insights to help make plant-based options more affordable – and more competitive.
Catch the episode now on Spotify, Amazon Music, Captivate, or your favourite streaming platform.
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