How upcycled, clean-label innovation is helping foodservice menus meet the moment for sustainability, taste, and scale
What if food waste could fuel the next wave of clean-label protein innovation?
In the latest episode of ProVeg Talks: Food Industry, we sit down with Monika Černiauskaitė, Co-Founder and Managing Director of Brew Bites, a Frankfurt-based startup turning spent brewer’s grain and pumpkin seed flour into savory, satisfying, protein-rich chunks designed for foodservice.
In this episode, Monika shares how Brew Bites is rethinking protein to help caterers and chefs meet the growing demand for sustainable, meaty, and healthy plant-based options, without the additives.
From the commercial case for upcycling to why Brew Bites chose to go B2B-first, this episode is packed with insights for anyone working at the intersection of food innovation and sustainability.
What you’ll learn:
- Why clean-label upcycled ingredients are gaining traction in foodservice
- How to meet the demand for satisfying and healthy food products
- What chefs and buyers really want from plant-based protein right now
- What it takes to move from niche innovation to mainstream adoption
Watch above or listen now on Spotify, Amazon Music, or your favorite streaming platform.
Who are Brew Bites?
Brew Bites is a foodtech startup on a mission to turn food industry sidestreams into craveable, clean-label protein solutions. Currently focused on B2B clients, namely the foodservice sector, they craft satisfying plant-based products using just a handful of upcycled ingredients. The company is part of Cohort 13 of the ProVeg Incubator, where they’re accelerating their journey from smart idea to scalable impact.
Catch Brew Bites at ProVeg Incubator’s upcoming Demo Day
Meet Brew Bites at the ProVeg Incubator Demo Day, where they’ll be pitching their products alongside nine other exciting startups in the plant-based and fermentation-powered food space.
When and where:
- Thursday, 18 September 2025
- 15:30-17:45 (CEST)
- Online
Don’t miss this opportunity to explore the latest developments shaping the future of alternative protein. Find out more and sign up for your ticket here. For more support on your alternative protein strategy, get in touch with our team at [email protected].
