Mindful FÜD creates plant-based honey from rescued Canadian apples, offering a sustainable, bee-friendly, and deliciously versatile sweetener. Their honey alternative reduces food waste, protects pollinators, and is certified organic, vegan, and free from the most common allergens.
ProVeg: Your honey alternative is made from rescued Canadian apples. How does this base ingredient contribute to the flavor profile and the sustainability mission of Mindful FÜD?
Mindful FÜD: Using rescued apples is at the very core of our mission. These are perfectly edible fruits that would otherwise go to waste due to surplus or cosmetic imperfections – we always say ‘they just didn’t win the retail beauty pageant!’. By upcycling them, we not only reduce food waste but also support local farmers. On the flavor side, apples provide a subtle, fruity backbone that’s bright, balanced, and incredibly approachable. They allow us to create a honey alternative that’s smooth, gently sweet, and versatile enough for everyday use, while staying rooted in sustainability.
PV: What unique benefits does your organic, allergen-free, plant-based honey offer to consumers looking for a versatile sweetener?
MF: Oh, where to start! BeeMindful Hunnie is certified organic, allergen-free, bee-free – and it works as a 1:1 replacement for bee honey, agave, or maple syrup. But here’s the kicker: it’s more cost-effective than all three. It also won’t crystallize, stays pourable at room temperature, and thickens beautifully when chilled. So, whether you’re baking, drizzling, dressing, marinating, or mixing up a cocktail, it performs like a dream. And because it’s safe for schools and inclusive of most dietary needs, it checks all the boxes for today’s conscious consumer.
PV: What is the biggest impact you hope Mindful FÜD will have on the future of food?
MF: I hope Mindful FÜD helps reshape how we think about ingredients, sustainability, and innovation in food. Our goal is to make sustainable, plant-based choices the norm – not the exception – by showing that thoughtful, planet-friendly products can also be incredibly delicious, beautifully made, and widely accessible. If we can shift the narrative around food waste and bee health while bringing something joyful to people’s plates, then we’re doing more than making great products – we’re building momentum towards a better food future.
Want to learn more about our Incubator startups? We’re hosting a Demo Day, where some of the most exciting startups in the plant-based and fermentation-powered food space will pitch their bold ideas to the world.
Tune in to discover game-changing innovations and powerful presentations from our 10 featured startups, gaining insights from leading investors on what excites the industry’s top minds. You’ll have the chance to network with market leaders, fire questions to the startups, and even vote for your favorite to win the Audience Award – plus, you could win a fantastic plant-based prize!
When? Thursday, 18 September/15:30-17:45 (Central European Summer Time)
Where? Online – join from anywhere
How? Get your free ticket here.
Emily Styrka
Content Creator and Writer
