As 2024 draws to a close, we at ProVeg International are celebrating a year of remarkable achievements – achievements made possible by your incredible support. Together, we have expanded our reach, fostered innovation, and driven meaningful change in the global food system. Here are nine highlights from this transformative year that you helped make happen:
1. Global expansion
In 2024, ProVeg extended its global impact with the launch of ProVeg Portugal and ProVeg Brazil. With 14 country offices across five continents, we are amplifying our mission to transform the global food system and drive positive change worldwide.
2. Kickstarting for Good
Our Kickstarting for Good programme supported 14 impactful non-profits and projects. We launched 11 high-potential initiatives, focusing on transformative fields such as artificial intelligence, policy change, and meta-fundraising. This work is ensuring that our partners are equipped to accelerate food-system transformation.
3. Industry engagement
In 2024, we connected with nearly 20,000 food industry leaders, NGOs, and policymakers. Our various events, expert-led workshops, and speaker sessions solidified ProVeg’s role as a thought leader that is shaping the future of plant-based food innovation.
4. Food Innovation Challenge
The fifth edition of our Asia Pacific Food Innovation Challenge attracted an unprecedented 1,350 student participants from 20 countries. This remarkable level of engagement reflects the growing enthusiasm of young changemakers committed to advancing sustainable food solutions.
5. Supporting movement change
In 2024, Our ProVeg Grants programme empowered 81 non-profit organisations, enabling them to expand their impact. Through tailored support, these organisations are driving plant-based advocacy and fostering food-system transformation worldwide.
6. Fostering startups
The ProVeg Incubator welcomed five trailblazing startups from across the globe. By nurturing groundbreaking food-tech innovations and supporting our alumni, we are helping to create a healthier and more sustainable future.
7. School programmes
Our initiatives in UK and German schools resulted in an incredible 22.4 million plant-based meals being served in 2024. This milestone represents a major shift toward healthier, more sustainable food systems in schools, and is benefiting hundreds of thousands of students on a daily basis.
8. Biodiversity milestone
In October, ProVeg participated in the UN Biodiversity Conference (aka COP16) in Cali, Colombia, after receiving official Observer Status earlier this year. Our presence there highlighted the vital role of food-system transformation in tackling global biodiversity loss.
9. Media recognition
ProVeg took centre stage in the media this year, with over 4,200 major mentions in top outlets, including Forbes magazine, the BBC, and The Telegraph. This increased visibility has boosted our advocacy work and inspired even more people to support our mission.
Help us to make our 2025 impact even more impressive!
These achievements are only possible thanks to the unwavering support of people like you. As we look towards 2025, we need your help to continue driving positive change.
Donate today and double your impact! All donations made before 31 December will be matched, ensuring that your contribution will go twice as far to help create a better food future for us all.
